LG Electronics has officially announced its new brand for the next generation of devices. The South Korean company has put aside the brand Optimus G to stay alone with G. It has also confirmed that its next flagship, the successor to the Optimus G, will be called LG G2.
This new terminal is envisaged, the novelty of the event that the company is preparing for the upcoming August 7 in New York. LG continues to struggle in the mobile device market. South Korea wants to continue to compete not only with their Asian counterparts but also with companies like Apple, Google, Nokia or Microsoft. Its first step in this direction came with its flagship LG Optimus G, a “smartphone” high-end 4.7-inch quad-core Snapdragon processor, features that come close to the great sector at a much more competitive.
However, LG is working on creating a family of phones that can compete with Apple’s iPhone, the Samsung Galaxy or Nokia Lumia. To do this, the first thing the company has done is to define brand.
The electronics company will release the new “smartphones” with its new brand but just introduce major changes and continue with the same characteristics of these devices.
“Our vision is to make new devices from LG G stands for excellence, raising the bar even further for the ultimate in user experience”, says President and CEO of LG Electronics Mobile Communications Company, Jong-seok Park. In turn, the company’s management commented on the official website of the company that “the new G2 will build on the excellent reputation established by previous G-Series products”.
The premium version of the LG mobile will have a screen that will be known with the name of Vu within a couple of months. All terminals of the Seoul-based company have the latest and most innovative technologies of the next generation of mobile devices highlighting the wide range of products with different products and their respective facets to the user.