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Blu presents Life Pure, its beautiful high-end price of Nexus

Blu promises to offer the market a smartphone with high-end specs at a very competitive price compared to large companies. The Blu Life Pure is a strong step toward that goal.

Blu Life Pure

At beginning of year we were talking about a new – or novice, rather – American company located in Miami that has as main objective is to provide to the Smartphone market of high-end prices lower than those of the large companies, Blu. With the new addition to your product catalog is now one step closer to achieving its goal, thanks to Blu Life Pure.

Its specifications are:

  • Display: 5 inches
  • Resolution: Full HD 1080 x 1920
  • Processor: MediaTek MT6589T quad-core at 1.5 Ghz
  • Camera: 13 Megapixels
  • RAM: 2Gb
  • Storage: 32Gb
  • Dimensions: 142 x 69.4 x 7.7 mm. 128 grams
  • Connectivity: HSPA + 42Mbps, Bluetooth 4.0, WiFi b/g/n, GPS
  • Battery: 2000 mAh.

While Blu Life Pure can be very large for some users due to its 5” screen mainly in Blu have not neglected a fundamental factor: the ergonomics. Thanks to its thin bezel since used, a tight frame, they promise that large screen size will not hinder its use; In addition to having a thickness almost identical to the iPhone 5S with only 0.1 mm more than difference.

The Blu Life Pure does not have the most powerful processor on the market but the 1.5 Ghz quad core, to move Android and its applications with ease is more than enough.

Something that caught attention is that factory will come with Android 4.2 and not with Kit Kat (4.4), a misstep that only contributes to the fragmentation in Android. Moreover, if you are hard-core users of LTE networks, perhaps the Blu Life Pure is not your best choice simply because they have no LTE chip, but has a HSPA chip + 42Mbps.

The best for last, the price of this new smartphone is USD 349, and free from factory to use in your preferred operator. While Blu Life Pure may not be the first option to consider for those who seek to be riding the wave of innovation in mobile technology, I consider it’s a very interesting product, especially if the price-quality can keep in emerging markets.

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