BBM has been one of the greatest strengths of the BlackBerry platform for years, and the company decided to launch a service called BBM Music, with which they sought to take advantage of the social impact of their platform.
BBM Music is presented as a social music discovery service, which allowed to have a small collection on the device and in turn interact with the contacts via BBM.
The four major record companies had been climbed this bet (Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI) that promised to exploit the advantages of BBM successful among users and create a gallery of music getting bigger, taking note that each user chose 50 songs that were part of their own, and the goal was to help social effect will help discover new songs and artists.
However, with the loss of strength of BlackBerry, and switching to BlackBerry 10, the service never got off the ground in the countries where it was available, so now the former RIM has decided to close it.
BBM Music will close on June 2, according to emails sent to subscribers, and third party applications seek to replace this space.