Motorola is planning to launch a new “smartphone” made in USA. Its CEO, Dennis Woodside, was confirmed after speculation that the mobile phone maker intends to make a comeback in the fiercely competitive mobile market later this year.
The company, bought by Google in 2012 for $12.5 million (9.5 million euros), has gradually ceded market share to Apple and Samsung, garnering a relatively warm reception on their phones. The new device, called the Moto X, is built at a facility in Texas that will employ 2,000 people since August.
Woodside said in a conference: “Very confident in the products that will come out in the fall”. The new smartphone will make its debut in a market dominated by the iPhone and Samsung’s Galaxy range. The businessman said that the Moto X would benefit from Motorola’s expertise in handling ultra low power sensors, such as accelerometers and gyroscopes, which can detect contexts of use and turn off certain components when they are not needed, allowing you to preserve more battery.
Also specified that Motorola engineers already are working on processors that help you save energy, but gave no details. The company’s revenue fell to 1.020 million (786 million euros) in the first three months of the year, while in the last quarter of 2012 were 1,051 million dollars (810 million euros).