Line and WeChat: WhatsApp hunting for through advertising

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Serve the same, but the difference is that one of those applications is placed in the top positions of the ranking of the most downloaded on iOS and Android platforms. WhatsApp, the popular instant messaging service, continues to lead the ranking in sporting terms, but their success is being stalked by rivals like WeChat or Line, which put pressure through an aggressive advertising strategy.

Line and WeChat

The latter has just reached the figure of 200 million users worldwide, 50 million in just two months, according to data provided by the Asian company. This service has broken records, it is an unprecedented success, which has allowed in just 24 months has passed the growth generated by giants such as Facebook or Twitter.

The number of people using this application continues to increase in eastern Asia, where Line already has a strong influence, although it has also been a marked increase in users in countries such as Brazil, Mexico, Spain, Colombia, Argentina, Peru, India and the Philippines, but in the U.S. has not yet succeeded in penetrating. In addition to its version for all the mobile platforms, has a service for traditional computers, an attractive exceeded only by the thrust of their famous catalog of ‘stickers’.

However, it should be noted that one thing is the number of downloads, and another, the number of active users, whose leader remains WhatsApp with big difference. Yes, in terms of profit, Line has great potential. The company generated approximately $58 million in the first quarter of 2013, up 92% on the previous quarter.

Established in 2011, WeChat application is an alternative to WhatsApp and traditional text messages and over the long list of applications that offer this service. The company claims to have 300 million users worldwide, 50 of them outside the borders of China, where it has its principal mass of users. Is the success of WhatsApp in danger?

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