Three have decided once again to shake up the industry, they previously removed the "unlimited" from their tariff descriptions as it wasn't really true, but now they're bringing it back but in a more honest and relevant way by announcing unlimited data on Pay As You Go tariffs. No strings attached.
In simple terms; new Pay As You Go customers will get a choice of 2 different tariffs with both coming with unlimited data for 30 days - true unlimited data.
Three’s Sales and Marketing Director, Marc Allera, said: “We want to get people using their smartphones in the way they were designed to be used, and that means data.
“More importantly, we want people to feel comfortable doing this without worrying about the cost. That’s why the new offers include all-you-can-eat data along with a huge allowance of minutes and texts.
“Three’s network was built for data, and it’s the confidence in the strength of our 3G network that means we can introduce deals like this.”
The introduction is also a reaction to research that suggested people didn’t always know how much data they needed to do different things. Instead they didn’t use much data at all through fear of running out of credit.
What's interesting to see is, not only will there be unlimited data on offer, but also free minutes and texts, which vary on tariff chosen:
- All in One 15 costs £15 and gives 30-days access to all-you-can-eat data along with a massive 300 any-network minutes and 3,000 texts.
- All in One 25 costs £25 and offers 500 minutes, 3,000 texts and all-you-can-eat data for a 30-day period.
If you're someone like myself who relies mostly on data for day to day usage, then this is a great move on Three's part. Once again they're leading the way in innovating and more than anything giving their customers what they want. Which should be the business plan for all networks. The inclusive any network minutes and texts just make this a no-brainer.
New customers can now access all-you-can-eat data by buying one of Three’s new Pay As You Go, All in One 15 or 25 Add-ons. Pay As You Go Customers who joined Three prior to September 2010 will need to migrate onto the current tariff.
