If there is one thing everyone loves, it's eye candy. Something that looks beautiful gets our interest, this is a tried and tested marketing ploy for years. That's not limited to TV and billboard ads though, eye candy on mobile phones is also becoming a factor. With HTC, Motorola and Sony Ericsson all developing their own UI overlays for their Android handsets and many 3rd party Launcher applications in the market place to make using Android more interesting and a pleasure to use. Why can't this initiative be used on other software? Why haven't and aren't we seeing more of this?
This is where TAT (The Astonishing Tribe) come in, they make some gorgeous UI overlays, if you have good memory, you would remember Recognizr - an app that recognises a persons face using the phones camera and retrieves information about them from the internet, which makes following, subscribing and adding them as a contact much much more of a simple task.
Two of their more recent examples show how the users experience can be enhanced by just tweaking the UI to not only look really good, but also useful. Whilst these demonstrate the UI more than anything else, there are elements where UX does come into play and it's evident consideration has been taken for that. These examples not only showcase what can be done with UI on 2D, but by also adding another dimension and making the transition to 3D - that's what makes The Astonishing Tribe, truly astonishing!
How long before we see this transition from 2D to 3D and how long before UX is put ahead of everything else. In my opinion UX plays the biggest role in any tech. It's pretty simple; making something easy to use, catered to the natural human way of thinking and interaction makes the overall experience more enjoyable. Having eye candy in addition, just makes it that much more amazing. User experience should always go above anything else.
You can find out more of the awesome work TAT do by visiting their website.
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